VELO Keeps You Movin’
2020 | Colony Group for Velo
Aluca, SCBD Jakarta
CREATIVE DIRECTION, EVENT AND CONSUMER ENGAGEMENT CONCEPT, ANIMATION AND SYNCHRONIZED DANCE DIRECTION
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Entrance gate and tunnel
Anytime, Anywhere was the prevalent theme throughout the official launch event of VELO. A combination of digital technology and artistic setup was used to bring the product messaging to life.
Event documentation video
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Digital registration and entrance
A VELO app was developed for easy accessibility, which guests to check-in at the event and purchase the products online. The experience zone greeted guests as they entered and communicated the ease of using the products on the go.
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Experience zone
The interactive experience zone consisted of a traffic installation, an interior replica of a plane, a gaming zone and a rock climbing wall. At each of these touchpoints, trials were conducted to enforce the key messaging of hands-free convenience.
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Main area with the stage and bar, product displays
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Dance choreography synchronized with the animation
For the official launch, shadow dancers entertained guests as they synchronized with the custom-made animation content. The night continued with amazing live performances by local acts.