Maison de Moët 2017 key visual
Maison de Moët
2017 | Colony Group for Moët & Chandon
Ciputra Artpreneur, Jakarta
CREATIVE DIRECTION, EVENT AND CONSUMER ENGAGEMENT CONCEPT, KEY VISUAL, SHOWCASE VIDEO DIRECTION
Moët & Chandon invited 300 guests to go on a glamorous journey of heritage, glitz and celebration. To provide the ultimate experience, a 10,000sqm exhibition space was transformed into a luxurious venue consisting of three main areas: The Birth, The Celebration Room and Open The Now.
The Best Event Immersive Experience
Marketing Events Awards 2018, Singapore
Event documentation video
Entrance arch / photo wall in the form of a massive angled mirror
Upon arrival, guests were welcomed by the awe-inspiring sight of The Orangerie building. Stepping through the grand entrance, guests began their journey at The Birth.
The Birth journey rooms: The Vineyard, The Cellar, Effervescence, and Discover Moët
From standing in the vineyards, walking down into the historical cellars and viewing a stunning installation of sparkling gold effervescence, guests were engaged at each touchpoint with multi-sensory displays. To round it all off, glasses of champagne were presented to guests in a delightfully surprising way.
Maison de Moët showcase video, courtesy of Moët Hennessy Asia Pacific
In The Celebration Room, a cinematic showcase featuring 10 of Jakarta’s most stylish and inspiring icons shared their pursuit of excellence and success.
Guests then entered the final part, Open The Now, where they were invited to create their own #MoetMoment while enjoying the beautiful bar installation, dazzling live entertainment and spectacular visual effects.