Glenfiddich Time Re:Imagined

2022 | Freelance work for Glenfiddich
CREATIVE DIRECTION, STORYBOARD, EDITING & COLOR GRADING

Glenfiddich 40 “Cumulative Time”

This project involved creating three distinct videos for Glenfiddich's exclusive dinner event and the unveiling of their rare 30, 40, and 50-year-old whiskies. Tasked with bringing the "Time Re:imagined" campaign to life, each video focused on a unique interpretation of time: Suspended, Cumulative, and Simultaneous. A key creative challenge was to develop visually striking and narratively rich films using only stock footage and music. This required a strategic approach to storyboarding, a keen eye for selecting impactful visuals, and precise editing to synchronize the elements and effectively communicate the story behind each exceptional Glenfiddich expression.

Glenfiddich 30 “Suspended Time”

Glenfiddich 50 “Simultaneous Time”