Belvedere Playground key visual
2017 | Colony Group for Belvedere
Empirica, SCBD Jakarta
CREATIVE DIRECTION, KEY VISUAL
In conjunction with their global Light the Night campaign, Belvedere organized a unique and lively club activation. Themed Belvedere Playground, these experiential events were aimed at keeping guests constantly engaged in a club environment. Mercedes-Benz Indonesia also hopped on-board, organizing an exclusive dinner and chauffeuring influencers to the event in a truly VIP style experience.
Event documentation video
Overview of the venue
Upon entering the venue, guests were treated to a whimsical atmosphere. The club was illuminated in blue and purple lights and featured LED swings and a giant adult ball pit. A key highlight was the larger than life screen which guests used to take part in a live, interactive Agario-inspired multiplayer game.
Playground theme props
Mercedes-Benz display with custom artwork by TUTU